Why Headless Ecommerce? We give you 6 reasons to use it for Ecommerce (and the Web)!

Why Headless Ecommerce?

We’re already living in the Web3.0 era, also known as the IoT age, which is all about speed and delivering the best user experience.
Technology moves fast, and all businesses must adapt in order to use all the capabilities and grow, so today, we bring you one of the main technological trends, the Headless Approach.

Have you heard about it? Certainly yes!
In this article, we will identify the main advantages that Headless Ecommerce can provide to your company, as well as, we will identify the 6 main reasons why you should use this technology.

What is Headless Ecommerce?

Headless Ecommerce is an architecture that requires a higher level of technical knowledge to use it.

Definition of our partner, BigCommerce:

Headless commerce architecture is the decoupling of a website’s frontend presentation layer — which includes items such as text colors and styles, images, graphs and tables, buttons, etc. – from the backend ecommerce functionality — pricing, infrastructure, security, checkout, etc.

It is a technological approach in which the frontend (storefront) and the backend (functionalities and BO management) are independent. This means they can be changed without it affecting one or the other, requiring, consequently, a custom development, to implement the frontend and backend. This type of programming is more complex and requires more time and technical knowledge, but is later reflected in better performance and flexibility in your e-commerce business. In this way, it is possible to create a unique and fully customized experience for visitors to the online store.

Headless Ecommerce VS Traditional Ecommerce: understanding the main differences

DescriptionHeadless EcommerceTraditional Ecommerce
Knowledge LevelHigh technical knowledge, infinite customizationsLess advanced knowledge, use of all-in-one platforms
CustomizationTotal freedom to customize the experience according to business needsPredefined experience for the end-user and BO manager
Frontend developmentFrontend created from scratch, complete freedom for personalizationRestrictions on the frontend design, due to the use of pre-made themes
FlexibilityAllows you to adapt the structure according to business growthHarder to scale the business on the ecommerce platform
OmnichannelComplete, through sales channels, such as mobile App, website, chatbot…Partial, does not always use the most important sales channels
Differences between Headless Ecommerce and Traditional Ecommerce

Using headless architectures, either for your Ecommerce or Web environments, brings all the potential of Web3.0, so we present here the main reasons why you should choose this type of approach.

6 Reasons to use Headless Ecommerce

  1. Security
    – Using a headless architecture, your frontend (what users see) is completely decoupled from the backend (critical data, business rules, etc).
  2. Scalability
    – A well-implemented Headless Architecture also means using all the microservices power;
    – This marks the end of monolithic architectures, which greatly increase your content availability, time-to-market, and scalability.
  3. Performance
    – With the decoupled frontend headless provides, you can enable real-time updates and user interaction, without the users having to wait for the back-end to refresh content across the entire app. The user experience is seamless and smooth.
  4. Customization and User Experience
    – We’re already in the era of customization and service integrations, without the need to develop all by yourself;
    – Using headless, you will never face that scenario where “This feature or plugin is not compatible with our environment”;
    – Take advantage of all the integration possibilities to customize your product’s user journeys and give them the best experience.
  5. Flexibility / Tech agnostic
    – Headless, it’s not technologically closed;
    – You can choose based on your team capabilities between, React, Vuejs,
    Angular, or any other framework to implement your frontend architecture.
  6. Maintenance
    – Being flexible, when it comes to technology choice, also means being easy to maintain;
    – We’re no longer developing in a monolithic architecture, so the bugs are easier to catch and solve;
    – In a Headless architecture, feature updates are also quicker, secure, with no downtime, and won’t affect the user experience.

Above all, it is important to identify which approach is most suitable for your business. In some cases (small and simple businesses, with a few products), the traditional Ecommerce approach may be sufficient, but in other businesses, which are more complex and on a larger scale, this approach will be insufficient. And in those cases, we recommend using Headless Ecommerce!

Nowadays, many companies prefer the Headless Ecommerce approach, given the aforementioned advantages, but also because of the ease of adapting to mobile technology, and IoT (Internet of Things). And it’s worth emphasizing that the customization possibilities are endless, whether in terms of usability and experience, but also because they can be targeted to different targets!

If you want to know more about Headless capabilities, ideas about how we can change your business, or our case studies, talk to us.

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