Following market trends, and keeping up with customer behavior and preferences, both B2B and B2C require specific and punctual online strategies. In this context, it is clear that there is a difference in access and behavior regarding desktop and mobile.
In this article, we will talk more about the difference and the prevalence of desktop use in the B2B environment, and mobile in B2C.
B2B and changes in behavior:
It’s clear that B2B customers are changing the way they access and transact online and this change is mostly due to, advances in technology, and more flexibility and convenience in online access. As a result, B2B customers are increasingly turning to smartphones and tablets for their online transactions, searches, and operations.
According to Firstpost, the mobile trend is growing all over the world. In the USA, for example, mobile devices account for 62% of B2B transactions.
Online behavior is changing in line with the need for convenience and the need to do business from anywhere at any time.
Although the desktop still has a considerable role in interacting with purchasing processes, team management, and videoconferences, we can’t ignore the rise of mobile, which is causing companies worldwide to adapt their strategies to meet the demands of mobile users.
4 Strategies to start adopting mobile first for B2B?
- Create a responsive design – it is important to optimize the design so that it adapts to different devices and screen sizes;
- Personalized mobile Apps – developing specific Apps and features such as access to offline data, push notifications, use of the camera, GPS, are some ways to please the user;
- Mobile security – prioritizing security, implementing robust measures, cryptography, access such as digital fingerprints, facial recognition, and enhanced security with Two-Factor Authentication, for example, are ways of conveying trust;
- Optimized UX – planning intuitive and simple interfaces ensures that users carry out their tasks efficiently.
Faster and on a larger scale than for B2B, the B2C market has a massive use of mobile devices and has transformed how consumers interact with brands. The search for practicality has led this market to focus more on using mobile as its main platform.
B2C Agility and Accessibility
According to DataReportal, 92.3% of internet users, access the internet via mobile, and this convenience of being able to go online anywhere, at any time, has made mobile the main platform for B2C transactions.
Contrary to the gradual effect of B2B, B2C companies have quickly realized the importance of optimizing their platforms and Apps with customized features, advanced security, push notifications, integration with social networks and more.
Creating responsive websites to provide a better user experience and consequently increase conversion.
“In 2022, there was already a significant number, with the prospect of an increase of more than half, in the number of smartphone users researching and buying products via mobile devices.”
For this transition to be effective, bring benefits to users, and conversions to the mobile App or website, there are some strategies to improve your online sales.
4 Mobile ecommerce trends to improve your sales strategy:
- Invest in social media – according to Forbes 4.9 billion people use social media. According to SalesForce 2023, 59% of customers used social commerce – and we cannot forget, live shopping, increasingly common these days;
- Offer multiple payment options – to avoid cart abandonment for payment reasons, giving customers options improves the checkout strategy;
- Virtual Reality integration – this tool is important for giving the customer a more precise idea of what they want to buy, as well as making the experience more enjoyable;
- Prioritize a responsive website and App – maintaining a quick time on pages, sizing buttons for various devices, and displaying images in a clearly visible way are all positive points for the user experience.
The shift to mobile is only increasing, as consumers are looking for more and more personalized, convenient, and flexible experiences. In the current scenario, mobile is not an option for companies, but a necessity to stand out in the market.
Living in an era where mobility is overrated, applying Mobile First strategies to both B2B and B2C transactions is an advantage for driving success and guaranteeing conversions. In both scenarios, the mobile approach provides a competitive advantage.
Is your business Mobile First? Time to adapt!