In the world of online sales, it is important to create a unique presence, thus standing out from the competition. Being a top of mind brand should be one of your ambitions, as well as successfully promoting your products online.
The fight for consumers’ attention, the ability to provide an efficient and pleasant shopping experience, is crucial to the success of your business. And one of the most effective tools to achieve this goal is the implementation of an Intelligent Search system, thereby increasing conversion and reducing errors.
In this article, we will explain how Intelligent Search works in the Online Store, as well as its importance and benefits.
Find out how you can use it efficiently to attract your target and increase results.
How Intelligent Search works
Intelligent Search is a resource based on Artificial Intelligence (AI) and Machine Learning, with advanced features, in terms of search per se, compared to Traditional Search engines.
While the latter (traditional searches) depend mainly on keywords and basic filters, Intelligent Search analyzes other factors. Designed to quickly and effectively understand, predict and satisfy customer needs, Intelligent Search delivers more accurate and relevant results, even when search terms are vague or misspelled.
Based on the user’s previous behavior, their preferences, the way they browsed, the products they clicked on, and real-time interactions, the system collects data and analyzes it, becoming increasingly faster and more efficient.
The Importance of Intelligent Search in Ecommerce
The faster the results are presented for what the customer is looking for, the greater the satisfaction with the experience. And the more personalized these results are, the more likely the customer is to complete the purchase (equally quickly!).
The fact is, the pillars of Intelligent Search are:
- Speed
- Assertiveness
- Customization
With the right tool, you can improve your Conversion Rate and reduce the number of abandoned Carts.
Remember: the faster the purchasing process in your Online Store, the more positive the experience for your customer.
See the 5 reasons why you should have this tool in your ecommerce:
#1 Promotes the purchasing decision and increases Conversions
An efficient search system can be a deciding factor between a lost sale and a successful conversion. When customers quickly find what they are looking for, the likelihood of them completing their purchase increases significantly.
Several studies show that online stores that implement Intelligent Search systems can see up to a 30% increase in conversion rates.
#2 Particularly beneficial on mobile devices
With the increase in online traffic on mobile devices, it is crucial to ensure a quick and intuitive shopping experience, without moments of friction.
A responsive, thumb-navigation-oriented interface are basic requirements, but providing quick search results should also be included on the list.
#3 Reduction in operating costs
An Intelligent Search system, by delivering more targeted, faster and personalized results, reduces the customer’s browsing time, while making this process more autonomous. Thus reducing the need for customer support at this stage of the purchase.
#4 Personalization of the Shopping Experience
By analyzing purchasing behaviors and profiles, Intelligent Search improves the presentation of results, to be increasingly relevant to the customer. Thus, presenting products and services that meet the customer’s needs and desires, considering the way they search.
#5 Error Reduction
Intelligent search platforms like Doofinder not only improve the accuracy of search results but also reduce errors. These types of platforms are capable of automatically correcting spelling errors, suggesting relevant products, and learning from user behavior to continually improve the accuracy of their answers. This means customers spend less time searching and more time buying.
Doofinder: A Successful Example
Doofinder is one of the most popular Intelligent Search tools on the market.
And its platform stands out for its ability to increase conversion through several features:
- Spelling Error Correction: Doofinder automatically corrects typos, ensuring that users find what they are looking for even if they spell it incorrectly;
- Dynamic Filters: Allows users to refine search results based on various criteria, such as price, category or reviews;
- Data Analysis: Provides detailed insights into user behavior, helping store managers optimize product offerings and marketing strategies around search statistics;
- Add to Cart from search: Allows users, without leaving the search bar, to add one or more products to the shopping cart. Thus reducing the number of steps required for what is one of the main actions in your online store.
Other Intelligent Search Tool Examples
Besides Doofinder, there are other tools on the market that can transform the shopping experience in your online store:
- Algolia: Offers a fast and scalable search solution with features such as results personalization and real-time analysis;
- ElasticSearch: Used by large companies to create powerful and personalized search engines, ElasticSearch is known for its flexibility and robustness;
- Klevu: Offers natural language search and customization capabilities, helping to increase the relevance of search results.
Implementing an intelligent search system in your online store is not just a technical improvement. It is an essential strategy for increasing conversion and providing a superior shopping experience for your customers.
Tools such as Doofinder, Algolia, and Klevu demonstrate how technology can be used to reduce errors and improve the efficiency of the purchasing process. And with the growing importance and evolution of ecommerce, investing in intelligent research is investing in the future of your business.
Try integrating one of these tools into your online store and see the difference it makes in your customer satisfaction and sales.
If you have questions or would like to know more about how to implement an intelligent search system, get in touch with us.
We’re here to help your store reach its full potential!
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