In an ecommerce, one platform to support, and manage with own inventory, brand, and settings, be multi-store, multi-currency, and multi-language are essential for the sales performance of the company. A multi-store platform (which also provides multi-language and multi-currency) optimizes management and simplifies the complexity of managing stores, all simultaneously, on the same platform.
In this article, we present the benefits and advantages of a multi-store platform. This allows online stores to stand out in different countries, increasing their notoriety and sales volume.
What it means: multi-store, multi-currency, multi-language?
- Multi-store: it is possible to have total control of all stores, as well as customize the images, messages, and payment options which are essential for the store to sell in several regions. It is relevant for companies with different product lines or brands with different storefronts;
- Multi-currency: the platform can manage transactions in different currencies, enabling customers to pay in their local currency and the business to receive payments in the preferred currency;
- Multi-language: allows the contents to be in multiple languages, consequently customers have more access to information on the site and its products. This helps the brand to expand its operations to many more places around the world.
Having an online platform that adapts and has these solutions, significantly increases the reach of ecommerce and the efficiency in serving and selling products globally.
Working with multi-stores, and having the need to manage multiple stocks, databases, and orders, you need to use the right and secure technology.
How to manage multi-stores efficiently:
- Invest in a unified system
- Create a team training process
- Get feedback from the team
- Manage the sales channels and stocks, in one platform
- Simplify the inventory tools
But why is it important to invest in a multi-store platform?
Multi-store Ecommerce: Advantages
- Simple financial transactions: with the multi-currency options, the possibility of payment methods increases and gives more security to the customer;
- Increased visibility: customers often search for what they need in their own language, so a multi-language platform reaches more people in different parts of the world;
- Manage multiple online stores: it is possible to create and manage many online stores in just one control panel. Then these stores can be from different regions and product categories;
- Faster checkout: with the ease of payment options, the checkout process and decisions to close a purchase are convenient and secure;
- Targeted Marketing: it is a differential to create personalized offers, from region to region, based on people’s preferences and habits;
- Flexible Product Promotion: promoting promotions and campaigns for a specific audience, sending promotional messages according to customers’ past choices and purchases;
- Elimination Of Intermediaries: in many cases, stores eliminate intermediate steps such as manufacturer and production operations.
Investing in an ecommerce multi-store solution is a powerful strategy for companies aiming to expand their store globally and increase sales. Offering these facilities to customers makes the shopping experience personalized for different regions, which adds loyalty and relevance to your store.
To implement these solutions, you need to choose a team with the capacity and quality of service to deliver the best support for your ecommerce.