As the final step in the process of an online purchase, checkout is essential for an ecommerce, it is where customers enter the payment method and shipping information to finalize the purchase. And facilitating this process for the customer avoids the possibility of cart abandonment, however, in some ecommerce cases, it is still a step that causes some friction in the purchase.
In this article, we’re going to talk about how significant it is for ecommerce platforms to invest and make sure their checkout pages are optimized for a better user experience and conversion.
Making the ecommerce checkout process smoother and frictionless is a strategy for conversion optimization, as well as building trust between the customer and the business/ brand.
Below are some ecommerce checkout practices that businesses can implement, for a better experience and increased conversions.
Ecommerce checkout best practices:
- Minimize the number of steps: with a simple process, such as asking the email at the beginning of the process, or implementing one-step checkout, customers are less likely to abandon the cart;
- Multiple payment options: with these options, your ecommerce can be internalized as each country has its own currency, so different customers are attracted, and the possibility of closing the sale increases;
- Secure payment: customers expect payment processes to be secure, and they also expect it to be a clear process. By implementing Checkout.com technology, you can easily manage risk and potential fraud;
- Automatic data filling: automating this makes the buying process more convenient and faster for the customer because they don’t need to waste time filling the personal information forms;
- Show delivery date and cost: giving complete information from the beginning of the purchase, plus tracking in real-time, conveys more confidence and security to the customer.
Among all the options mentioned, the purpose is always to keep the consumer as comfortable as possible, feeling in a safe and agile environment when making an online purchase. Implementing automation on the platform, such as showing related products, abandoned carts email reminders, and having 24-hour support contributes to a safer, more practical, and easy-to-use e-commerce.
Besides, to make sure the payment process is secure, especially with Checkout.com, you can add the features you need, manage risk, and fraud, and give many options for payment methods that boost the growth of ecommerce and the ease and convenience for the customer.
Average cart abandonment rate
According to Baymard Institute, 69.57% of online shopping carts are abandoned, so, due to reducing this number, there are some practices to reduce cart abandonment.
How can you reduce abandoned carts?
- Enable Mobile Payment
- Keep checkout forms short
- Use one-page checkout
- Remove extra shipping charges
- Allow alternative payment options
- Choice of delivery options
- Optimize page load speed
- Promo codes and discounts offer
- Add progress indicator on checkout pages
Understanding the importance of a checkout process and ensuring that it is simple, secure, and efficient makes customers feel more confident in the online store and this can result in a reduced cart abandonment rate.
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